ABC
Pedasnya Ngegas!
ABC
Pedasnya Ngegas!
Industry
FMCG
Scope
Film
Visual Identity
We transformed a familiar flavor claim into a feeling of speed, energy, and excitement.
ABC didn't need to prove its sambal was hot. It needed it to feel alive. So we hijacked the energy already in the name, ngegas, flooring it, full-throttle, and turned a flavor claim into a feeling of speed. Fiery, high-velocity visuals built to spike a craving on sight, engineered so the want hits before the thought does.
The result: an everyday staple repositioned from spicy to thrilling, a sauce you don't just taste, you rev.
Industry
FMCG
Scope
Film
Visual Identity
We transformed a familiar flavor claim into a feeling of speed, energy, and excitement.
ABC didn't need to prove its sambal was hot. It needed it to feel alive. So we hijacked the energy already in the name, ngegas, flooring it, full-throttle, and turned a flavor claim into a feeling of speed. Fiery, high-velocity visuals built to spike a craving on sight, engineered so the want hits before the thought does.
The result: an everyday staple repositioned from spicy to thrilling, a sauce you don't just taste, you rev.
We transformed a familiar flavor claim into a feeling of speed, energy, and excitement.
ABC didn't need to prove its sambal was hot. It needed it to feel alive. So we hijacked the energy already in the name, ngegas, flooring it, full-throttle, and turned a flavor claim into a feeling of speed. Fiery, high-velocity visuals built to spike a craving on sight, engineered so the want hits before the thought does.
The result: an everyday staple repositioned from spicy to thrilling, a sauce you don't just taste, you rev.
Industry
FMCG
Scope
Film
Visual Identity
More Work
