AJINOMOTO
Petualangan Dapur Ajaib
AJINOMOTO
Petualangan Dapur Ajaib
Industry
FMCG
Scope
Brand Strategy
Event Management
Booth Design
Brand Activation
Visual Identity
Production
We turned cooking into an adventure and let the brand earn trust through experience.
A flavor brand can buy attention. Earning trust is harder, and earning it for years is harder still.
So instead of telling families Ajinomoto belongs in their kitchen, we let the children discover it. We built a hands-on magical kitchen where cooking became an adventure and every booth turned flavor into play. Kids left proud of something they made with their own hands. Parents left having watched the brand earn the one thing it could never buy. Petualangan Dapur Ajaib didn't just win a purchase. It won a place at the table, the kind families keep for years.
We turned cooking into an adventure and let the brand earn trust through experience.
A flavor brand can buy attention. Earning trust is harder, and earning it for years is harder still.
So instead of telling families Ajinomoto belongs in their kitchen, we let the children discover it. We built a hands-on magical kitchen where cooking became an adventure and every booth turned flavor into play. Kids left proud of something they made with their own hands. Parents left having watched the brand earn the one thing it could never buy. Petualangan Dapur Ajaib didn't just win a purchase. It won a place at the table, the kind families keep for years.
Industry
FMCG
Scope
Brand Strategy
Event Management
Booth Design
Brand Activation
Visual Identity
Production
We turned cooking into an adventure and let the brand earn trust through experience.
A flavor brand can buy attention. Earning trust is harder, and earning it for years is harder still.
So instead of telling families Ajinomoto belongs in their kitchen, we let the children discover it. We built a hands-on magical kitchen where cooking became an adventure and every booth turned flavor into play. Kids left proud of something they made with their own hands. Parents left having watched the brand earn the one thing it could never buy. Petualangan Dapur Ajaib didn't just win a purchase. It won a place at the table, the kind families keep for years.
Industry
FMCG
Scope
Brand Strategy
Event Management
Booth Design
Brand Activation
Visual Identity
Production
More Work
