TOP WHITE COFFEE
A Kick of White Coffee
TOP WHITE COFFEE
A Kick of White Coffee
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Visual Identity
Brand Campaigns
Film
Event Management
Radio Ads
Packaging Design
Logo
We transformed white coffee from a smooth indulgence into a statement of confidence.
Smooth is easy. Smooth and exciting is the trick. A Kick of White Coffee was built on that idea, that indulgence doesn't have to be quiet, and luxury doesn't have to be tame. This is white coffee at its most decadent, rich, velvety, the kind of smoothness you slow down to enjoy, with a kick underneath that makes sure you don't drift off into it. Pleasure with purpose. Indulgence that wakes you up.
Raline Shah was the natural face for it, effortlessly glamorous, the embodiment of a life lived beautifully and on her own terms. We built the film, visual identity, and packaging to match that world, polished, sensual, and unmistakably premium, every frame designed to make a cup of white coffee feel like a small luxury you've earned. The campaign positioned Top White Coffee not as just another coffee, but as an indulgence with an edge, the rich, smooth, high-living kind of pleasure that still knows how to make an entrance.
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Visual Identity
Brand Campaigns
Film
Event Management
Radio Ads
Packaging Design
Logo
We transformed white coffee from a smooth indulgence into a statement of confidence.
Smooth is easy. Smooth and exciting is the trick. A Kick of White Coffee was built on that idea, that indulgence doesn't have to be quiet, and luxury doesn't have to be tame. This is white coffee at its most decadent, rich, velvety, the kind of smoothness you slow down to enjoy, with a kick underneath that makes sure you don't drift off into it. Pleasure with purpose. Indulgence that wakes you up.
Raline Shah was the natural face for it, effortlessly glamorous, the embodiment of a life lived beautifully and on her own terms. We built the film, visual identity, and packaging to match that world, polished, sensual, and unmistakably premium, every frame designed to make a cup of white coffee feel like a small luxury you've earned. The campaign positioned Top White Coffee not as just another coffee, but as an indulgence with an edge, the rich, smooth, high-living kind of pleasure that still knows how to make an entrance.
We transformed white coffee from a smooth indulgence into a statement of confidence.
Smooth is easy. Smooth and exciting is the trick. A Kick of White Coffee was built on that idea, that indulgence doesn't have to be quiet, and luxury doesn't have to be tame. This is white coffee at its most decadent, rich, velvety, the kind of smoothness you slow down to enjoy, with a kick underneath that makes sure you don't drift off into it. Pleasure with purpose. Indulgence that wakes you up.
Raline Shah was the natural face for it, effortlessly glamorous, the embodiment of a life lived beautifully and on her own terms. We built the film, visual identity, and packaging to match that world, polished, sensual, and unmistakably premium, every frame designed to make a cup of white coffee feel like a small luxury you've earned. The campaign positioned Top White Coffee not as just another coffee, but as an indulgence with an edge, the rich, smooth, high-living kind of pleasure that still knows how to make an entrance.
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Visual Identity
Brand Campaigns
Film
Event Management
Radio Ads
Packaging Design
Logo
More Work
