KECAP SEDAAP KEMASAN
Rp 1.000 Isi Lebih Banyak
KECAP SEDAAP KEMASAN
Rp 1.000 Isi Lebih Banyak
Industry
FMCG
Scope
Brand Campaigns
Visual Identity
Point of Sale Materials
We transformed a simple product claim into a stronger value proposition.
In highly competitive FMCG categories, consumers are constantly balancing quality and value. The 1000 Isi Lebih Banyak campaign was designed to communicate an advantage that was immediately understandable: more product for consumers without compromising the taste and quality they already trusted. The challenge was not just to communicate volume, but to make that volume feel meaningful within everyday household decision-making.
By focusing on practicality, generosity, and smart purchasing behavior, the campaign framed the additional content as a tangible benefit rather than a technical specification. Strong visual communication ensured the message could be understood instantly across multiple touchpoints. The result was a campaign that strengthened perceptions of value while reinforcing Kecap Sedaap's commitment to delivering more for Indonesian families.
We transformed a simple product claim into a stronger value proposition.
In highly competitive FMCG categories, consumers are constantly balancing quality and value. The 1000 Isi Lebih Banyak campaign was designed to communicate an advantage that was immediately understandable: more product for consumers without compromising the taste and quality they already trusted. The challenge was not just to communicate volume, but to make that volume feel meaningful within everyday household decision-making.
By focusing on practicality, generosity, and smart purchasing behavior, the campaign framed the additional content as a tangible benefit rather than a technical specification. Strong visual communication ensured the message could be understood instantly across multiple touchpoints. The result was a campaign that strengthened perceptions of value while reinforcing Kecap Sedaap's commitment to delivering more for Indonesian families.
Industry
FMCG
Scope
Brand Campaigns
Visual Identity
Point of Sale Materials
We transformed a simple product claim into a stronger value proposition.
In highly competitive FMCG categories, consumers are constantly balancing quality and value. The 1000 Isi Lebih Banyak campaign was designed to communicate an advantage that was immediately understandable: more product for consumers without compromising the taste and quality they already trusted. The challenge was not just to communicate volume, but to make that volume feel meaningful within everyday household decision-making.
By focusing on practicality, generosity, and smart purchasing behavior, the campaign framed the additional content as a tangible benefit rather than a technical specification. Strong visual communication ensured the message could be understood instantly across multiple touchpoints. The result was a campaign that strengthened perceptions of value while reinforcing Kecap Sedaap's commitment to delivering more for Indonesian families.
Industry
FMCG
Scope
Brand Campaigns
Visual Identity
Point of Sale Materials
More Work
