SO KLIN TWILIGHT
No Compromise
SO KLIN TWILIGHT
No Compromise
Industry
FMCG
Scope
Brand Strategy
Film
Visual Identity
Packaging Design
We built a campaign around the emotional power of scent.
Compromise is so common in this category that most people stopped noticing it. A cleaner is either effective or gentle, either powerful or pleasant, and somewhere along the way that trade-off began to feel less like a limitation and more like a law.
No Compromise questions the premise itself. So Klin Lantai was made on the belief that a floor can be thoroughly clean, kind to the home it lives in, and beautifully fragrant at once, not as a clever balance, but because there was never a real reason these things had to be at odds. The film and Visual Identitys carry that same composure: clear, precise, and quietly certain, free of the hedging the category leans on. The idea is a simple one, made with conviction. The things we accept as trade-offs are often just habits no one thought to question. A clean home was always possible without giving something up. This is what that looks like.
Industry
FMCG
Scope
Brand Strategy
Film
Visual Identity
Packaging Design
We built a campaign around the emotional power of scent.
Compromise is so common in this category that most people stopped noticing it. A cleaner is either effective or gentle, either powerful or pleasant, and somewhere along the way that trade-off began to feel less like a limitation and more like a law.
No Compromise questions the premise itself. So Klin Lantai was made on the belief that a floor can be thoroughly clean, kind to the home it lives in, and beautifully fragrant at once, not as a clever balance, but because there was never a real reason these things had to be at odds. The film and Visual Identitys carry that same composure: clear, precise, and quietly certain, free of the hedging the category leans on. The idea is a simple one, made with conviction. The things we accept as trade-offs are often just habits no one thought to question. A clean home was always possible without giving something up. This is what that looks like.
We built a campaign around the emotional power of scent.
Compromise is so common in this category that most people stopped noticing it. A cleaner is either effective or gentle, either powerful or pleasant, and somewhere along the way that trade-off began to feel less like a limitation and more like a law.
No Compromise questions the premise itself. So Klin Lantai was made on the belief that a floor can be thoroughly clean, kind to the home it lives in, and beautifully fragrant at once, not as a clever balance, but because there was never a real reason these things had to be at odds. The film and Visual Identitys carry that same composure: clear, precise, and quietly certain, free of the hedging the category leans on. The idea is a simple one, made with conviction. The things we accept as trade-offs are often just habits no one thought to question. A clean home was always possible without giving something up. This is what that looks like.
Industry
FMCG
Scope
Brand Strategy
Film
Visual Identity
Packaging Design
More Work
