SO KLIN LIQUID
Ahlinya Pakaian Putih & Berwarna
SO KLIN LIQUID
Ahlinya Pakaian Putih & Berwarna
Industry
FMCG
Scope
Brand Campaign
Key Visual
TVC
Packaging Design
We transformed a functional laundry benefit into a promise consumers could trust every day.
Most detergents ask consumers to choose between protecting colors or keeping whites bright. With So Klin White & Bright, we helped communicate a simpler solution—one product designed to care for both. The campaign focused on everyday confidence, showing how clothes can maintain their brightness and vibrancy wash after wash.
Through clear product communication and approachable storytelling, we positioned So Klin White & Bright as the expert choice for modern households. Rather than talking only about detergent performance, we highlighted the peace of mind that comes from knowing every outfit will continue looking its best, regardless of color or fabric.
We transformed a functional laundry benefit into a promise consumers could trust every day.
Most detergents ask consumers to choose between protecting colors or keeping whites bright. With So Klin White & Bright, we helped communicate a simpler solution—one product designed to care for both. The campaign focused on everyday confidence, showing how clothes can maintain their brightness and vibrancy wash after wash.
Through clear product communication and approachable storytelling, we positioned So Klin White & Bright as the expert choice for modern households. Rather than talking only about detergent performance, we highlighted the peace of mind that comes from knowing every outfit will continue looking its best, regardless of color or fabric.
Industry
FMCG
Scope
Brand Campaign
Key Visual
TVC
Packaging Design
We transformed a functional laundry benefit into a promise consumers could trust every day.
Most detergents ask consumers to choose between protecting colors or keeping whites bright. With So Klin White & Bright, we helped communicate a simpler solution—one product designed to care for both. The campaign focused on everyday confidence, showing how clothes can maintain their brightness and vibrancy wash after wash.
Through clear product communication and approachable storytelling, we positioned So Klin White & Bright as the expert choice for modern households. Rather than talking only about detergent performance, we highlighted the peace of mind that comes from knowing every outfit will continue looking its best, regardless of color or fabric.
Industry
FMCG
Scope
Brand Campaign
Key Visual
TVC
Packaging Design
More Work
