AJINOMOTO
Amino Vital - Siap Bergerak
AJINOMOTO
Amino Vital - Siap Bergerak
Industry
FMCG
Scope
Integrated Campaign
Visual Identity
Social Media Design
Video
We reframed recovery as part of the action, not the pause after it.
Most sports nutrition brands sell the effort. Amino Vital had a harder truth to tell, that what you do after you move matters as much as the movement itself.
So Siap Bergerak, "ready to move," became more than a rallying cry. It reframed recovery as part of the action, not the pause after it. We built one connected idea and ran it everywhere a new generation already lives, turning a supplement into a companion in motion for people who refuse to slow down.
We reframed recovery as part of the action, not the pause after it.
Most sports nutrition brands sell the effort. Amino Vital had a harder truth to tell, that what you do after you move matters as much as the movement itself.
So Siap Bergerak, "ready to move," became more than a rallying cry. It reframed recovery as part of the action, not the pause after it. We built one connected idea and ran it everywhere a new generation already lives, turning a supplement into a companion in motion for people who refuse to slow down.
Industry
FMCG
Scope
Integrated Campaign
Visual Identity
Social Media Design
Video
We reframed recovery as part of the action, not the pause after it.
Most sports nutrition brands sell the effort. Amino Vital had a harder truth to tell, that what you do after you move matters as much as the movement itself.
So Siap Bergerak, "ready to move," became more than a rallying cry. It reframed recovery as part of the action, not the pause after it. We built one connected idea and ran it everywhere a new generation already lives, turning a supplement into a companion in motion for people who refuse to slow down.
Industry
FMCG
Scope
Integrated Campaign
Visual Identity
Social Media Design
Video
More Work
