TOP COFFEE KOPI SUSU
TOP Generation, Kebanggaan Indonesia
TOP COFFEE KOPI SUSU
TOP Generation, Kebanggaan Indonesia
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Visual Identity
Brand Campaigns
Film
Event Management
Radio Ads
Packaging Design
Logo
We celebrated a generation defined not by fame, but by what they've built.
Most brands choose ambassadors for their fame. We chose them for what they'd built. TOP Generation, Kebanggaan Indonesia was made to celebrate a particular kind of Indonesian, the ones who start with an idea and the nerve to chase it, and turn it into something the whole country is proud of. So we brought in Andrew Darwis and Niluh Djelantik, not as famous faces, but as proof. One helped shape Indonesia's internet from the ground up. The other built a name the world now recognizes, on her own terms. Both started with nothing but conviction.
That's the spirit Top Coffee Kopi Susu speaks to, the fuel of people with something to build and the drive to build it. We shaped the film, packaging, visual identity, and a talk show that let these entrepreneurs tell their real stories, not polished endorsements, but the honest grit behind every success worth having. The campaign connected a coffee to an ambition, and an ambition to a sense of national pride. Because the TOP Generation isn't a demographic. It's everyone with the will to make something of themselves, and the country that's proud to watch them do it.
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Visual Identity
Brand Campaigns
Film
Event Management
Radio Ads
Packaging Design
Logo
We celebrated a generation defined not by fame, but by what they've built.
Most brands choose ambassadors for their fame. We chose them for what they'd built. TOP Generation, Kebanggaan Indonesia was made to celebrate a particular kind of Indonesian, the ones who start with an idea and the nerve to chase it, and turn it into something the whole country is proud of. So we brought in Andrew Darwis and Niluh Djelantik, not as famous faces, but as proof. One helped shape Indonesia's internet from the ground up. The other built a name the world now recognizes, on her own terms. Both started with nothing but conviction.
That's the spirit Top Coffee Kopi Susu speaks to, the fuel of people with something to build and the drive to build it. We shaped the film, packaging, visual identity, and a talk show that let these entrepreneurs tell their real stories, not polished endorsements, but the honest grit behind every success worth having. The campaign connected a coffee to an ambition, and an ambition to a sense of national pride. Because the TOP Generation isn't a demographic. It's everyone with the will to make something of themselves, and the country that's proud to watch them do it.
We celebrated a generation defined not by fame, but by what they've built.
Most brands choose ambassadors for their fame. We chose them for what they'd built. TOP Generation, Kebanggaan Indonesia was made to celebrate a particular kind of Indonesian, the ones who start with an idea and the nerve to chase it, and turn it into something the whole country is proud of. So we brought in Andrew Darwis and Niluh Djelantik, not as famous faces, but as proof. One helped shape Indonesia's internet from the ground up. The other built a name the world now recognizes, on her own terms. Both started with nothing but conviction.
That's the spirit Top Coffee Kopi Susu speaks to, the fuel of people with something to build and the drive to build it. We shaped the film, packaging, visual identity, and a talk show that let these entrepreneurs tell their real stories, not polished endorsements, but the honest grit behind every success worth having. The campaign connected a coffee to an ambition, and an ambition to a sense of national pride. Because the TOP Generation isn't a demographic. It's everyone with the will to make something of themselves, and the country that's proud to watch them do it.
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Visual Identity
Brand Campaigns
Film
Event Management
Radio Ads
Packaging Design
Logo
More Work
