NEO COFFEE
Bosen yang Biasa
NEO COFFEE
Bosen yang Biasa
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Campaigns
Film
Packaging Design
Visual Identity
Social Media
We launched a new coffee brand by rejecting the ordinary.
Neo Coffee's first launch. Not a new campaign, the whole brand, meeting the world for the first time. No history to lean on. No second impression to fix the first. The campaign was called Bosen yang Biasa, "bored of the ordinary." A name like that is a dare.
Launch a brand on it, then play it safe, and you've lost before you start. So we didn't. We built it around one idea: the right to do your own thing. We brought in Lucas of WayV to carry it. Then we let the audience do the rest. 40 million views. A debut that introduced a brand and started a conversation in the same breath.
We launched a new coffee brand by rejecting the ordinary.
Neo Coffee's first launch. Not a new campaign, the whole brand, meeting the world for the first time. No history to lean on. No second impression to fix the first. The campaign was called Bosen yang Biasa, "bored of the ordinary." A name like that is a dare.
Launch a brand on it, then play it safe, and you've lost before you start. So we didn't. We built it around one idea: the right to do your own thing. We brought in Lucas of WayV to carry it. Then we let the audience do the rest. 40 million views. A debut that introduced a brand and started a conversation in the same breath.
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Campaigns
Film
Packaging Design
Visual Identity
Social Media
We launched a new coffee brand by rejecting the ordinary.
Neo Coffee's first launch. Not a new campaign, the whole brand, meeting the world for the first time. No history to lean on. No second impression to fix the first. The campaign was called Bosen yang Biasa, "bored of the ordinary." A name like that is a dare.
Launch a brand on it, then play it safe, and you've lost before you start. So we didn't. We built it around one idea: the right to do your own thing. We brought in Lucas of WayV to carry it. Then we let the audience do the rest. 40 million views. A debut that introduced a brand and started a conversation in the same breath.
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Campaigns
Film
Packaging Design
Visual Identity
Social Media
More Work
