NEW ERA
Terbukti yang Terbaik
NEW ERA
Terbukti yang Terbaik
Industry
Fashion & Lifestyle
Scope
Brand Campaigns
Film
Visual Identity
We turned a fashion campaign into a statement of confidence and individuality.
A great fashion campaign doesn't simply showcase a product—it captures an attitude. For New Era featuring Agnes Monica, the objective was to communicate more than a collection of caps. The campaign presented New Era as a symbol of self-expression, partnering with one of Indonesia's most influential artists whose confidence, creativity, and independent spirit naturally embodied the brand's identity. Every visual was designed to make the product feel less like an accessory and more like a reflection of personal style.
The creative direction embraced bold compositions, contemporary fashion aesthetics, and a strong celebrity presence to build aspiration without sacrificing authenticity. Agnes Monica became more than a brand ambassador; she represented the mindset behind the campaign—a generation that defines its own rules rather than following trends. The result was a campaign that elevated New Era from a lifestyle product into a cultural statement, reinforcing that true style is not about fitting in, but standing out.
We turned a fashion campaign into a statement of confidence and individuality.
A great fashion campaign doesn't simply showcase a product—it captures an attitude. For New Era featuring Agnes Monica, the objective was to communicate more than a collection of caps. The campaign presented New Era as a symbol of self-expression, partnering with one of Indonesia's most influential artists whose confidence, creativity, and independent spirit naturally embodied the brand's identity. Every visual was designed to make the product feel less like an accessory and more like a reflection of personal style.
The creative direction embraced bold compositions, contemporary fashion aesthetics, and a strong celebrity presence to build aspiration without sacrificing authenticity. Agnes Monica became more than a brand ambassador; she represented the mindset behind the campaign—a generation that defines its own rules rather than following trends. The result was a campaign that elevated New Era from a lifestyle product into a cultural statement, reinforcing that true style is not about fitting in, but standing out.
Industry
Fashion & Lifestyle
Scope
Brand Campaigns
Film
Visual Identity
We turned a fashion campaign into a statement of confidence and individuality.
A great fashion campaign doesn't simply showcase a product—it captures an attitude. For New Era featuring Agnes Monica, the objective was to communicate more than a collection of caps. The campaign presented New Era as a symbol of self-expression, partnering with one of Indonesia's most influential artists whose confidence, creativity, and independent spirit naturally embodied the brand's identity. Every visual was designed to make the product feel less like an accessory and more like a reflection of personal style.
The creative direction embraced bold compositions, contemporary fashion aesthetics, and a strong celebrity presence to build aspiration without sacrificing authenticity. Agnes Monica became more than a brand ambassador; she represented the mindset behind the campaign—a generation that defines its own rules rather than following trends. The result was a campaign that elevated New Era from a lifestyle product into a cultural statement, reinforcing that true style is not about fitting in, but standing out.
Industry
Fashion & Lifestyle
Scope
Brand Campaigns
Film
Visual Identity
More Work
