SO KLIN DETOX
Deep Clean Confidence
SO KLIN DETOX
Deep Clean Confidence
Industry
FMCG
Scope
Brand Strategy
Film
Visual Identity
Packaging Design
We positioned clean clothes as part of feeling refreshed, renewed, and ready to start again.
Modern life leaves traces everywhere. Not just on our clothes, but on how we feel. Detox was built around the idea that freshness should go beyond cleanliness, creating a sense of renewal that people can experience every day through something as simple as doing the laundry.
We developed a visual world that felt light, pure, and restorative, bringing together freshness, care, and wellbeing into a single brand experience. Every touchpoint was designed to communicate the feeling of washing away more than stains, leaving fabrics feeling revitalized and ready for a new day.
The result elevated a functional product benefit into an emotional one, positioning So Klin Detox as more than a detergent. It became a symbol of refreshment, renewal, and everyday self-care.
Industry
FMCG
Scope
Brand Strategy
Film
Visual Identity
Packaging Design
We positioned clean clothes as part of feeling refreshed, renewed, and ready to start again.
Modern life leaves traces everywhere. Not just on our clothes, but on how we feel. Detox was built around the idea that freshness should go beyond cleanliness, creating a sense of renewal that people can experience every day through something as simple as doing the laundry.
We developed a visual world that felt light, pure, and restorative, bringing together freshness, care, and wellbeing into a single brand experience. Every touchpoint was designed to communicate the feeling of washing away more than stains, leaving fabrics feeling revitalized and ready for a new day.
The result elevated a functional product benefit into an emotional one, positioning So Klin Detox as more than a detergent. It became a symbol of refreshment, renewal, and everyday self-care.
We positioned clean clothes as part of feeling refreshed, renewed, and ready to start again.
Modern life leaves traces everywhere. Not just on our clothes, but on how we feel. Detox was built around the idea that freshness should go beyond cleanliness, creating a sense of renewal that people can experience every day through something as simple as doing the laundry.
We developed a visual world that felt light, pure, and restorative, bringing together freshness, care, and wellbeing into a single brand experience. Every touchpoint was designed to communicate the feeling of washing away more than stains, leaving fabrics feeling revitalized and ready for a new day.
The result elevated a functional product benefit into an emotional one, positioning So Klin Detox as more than a detergent. It became a symbol of refreshment, renewal, and everyday self-care.
Industry
FMCG
Scope
Brand Strategy
Film
Visual Identity
Packaging Design
More Work
