CASABLANCA
Bebas Beraktifitas
CASABLANCA
Bebas Beraktifitas
Industry
FMCG
Scope
Social Media
Digital Ads
We made confidence the product and fragrance the enabler.
Nobody thinks about their body spray once they've left the house. That's exactly the point.
Bebas Beraktifitas, "free to move," took the product's real promise and made it the whole story, the freedom to do anything all day without a second thought. So instead of selling a scent, we sold the confidence that lets you forget you're wearing one. Light, fast, and built for a generation that doesn't sit still, the campaign lived where that generation lives, in feeds and between moments, keeping Casablanca present in the rhythm of an active day.
We made confidence the product and fragrance the enabler.
Nobody thinks about their body spray once they've left the house. That's exactly the point.
Bebas Beraktifitas, "free to move," took the product's real promise and made it the whole story, the freedom to do anything all day without a second thought. So instead of selling a scent, we sold the confidence that lets you forget you're wearing one. Light, fast, and built for a generation that doesn't sit still, the campaign lived where that generation lives, in feeds and between moments, keeping Casablanca present in the rhythm of an active day.
Industry
FMCG
Scope
Social Media
Digital Ads
We made confidence the product and fragrance the enabler.
Nobody thinks about their body spray once they've left the house. That's exactly the point.
Bebas Beraktifitas, "free to move," took the product's real promise and made it the whole story, the freedom to do anything all day without a second thought. So instead of selling a scent, we sold the confidence that lets you forget you're wearing one. Light, fast, and built for a generation that doesn't sit still, the campaign lived where that generation lives, in feeds and between moments, keeping Casablanca present in the rhythm of an active day.
Industry
FMCG
Scope
Social Media
Digital Ads
More Work
