SO KLIN PEWANGI
Wangi Lebih Segar, Wangi Lebih Lama
SO KLIN PEWANGI
Wangi Lebih Segar, Wangi Lebih Lama
Industry
FMCG
Scope
Brand Campaigns
Film
Visual Identity
We transformed freshness into a statement of confidence.
In categories traditionally driven by functional messaging, emotional aspiration often becomes the true differentiator. Featuring Agnes Monica as the face of the campaign, Pewangi Klin moved beyond simply communicating fragrance benefits and began telling a story about confidence, self-expression, and personal style. The campaign positioned fragrance as more than a finishing touch—it became part of how consumers present themselves to the world.
Supported by a strong celebrity presence and memorable creative assets, the campaign helped elevate brand perception while maintaining relevance to everyday consumers. Every visual and communication element was designed to create a sense of glamour, confidence, and desirability without losing the accessibility that made the product popular in the first place. The result was a campaign that successfully blended functional credibility with aspirational appeal.
We transformed freshness into a statement of confidence.
In categories traditionally driven by functional messaging, emotional aspiration often becomes the true differentiator. Featuring Agnes Monica as the face of the campaign, Pewangi Klin moved beyond simply communicating fragrance benefits and began telling a story about confidence, self-expression, and personal style. The campaign positioned fragrance as more than a finishing touch—it became part of how consumers present themselves to the world.
Supported by a strong celebrity presence and memorable creative assets, the campaign helped elevate brand perception while maintaining relevance to everyday consumers. Every visual and communication element was designed to create a sense of glamour, confidence, and desirability without losing the accessibility that made the product popular in the first place. The result was a campaign that successfully blended functional credibility with aspirational appeal.
Industry
FMCG
Scope
Brand Campaigns
Film
Visual Identity
We transformed freshness into a statement of confidence.
In categories traditionally driven by functional messaging, emotional aspiration often becomes the true differentiator. Featuring Agnes Monica as the face of the campaign, Pewangi Klin moved beyond simply communicating fragrance benefits and began telling a story about confidence, self-expression, and personal style. The campaign positioned fragrance as more than a finishing touch—it became part of how consumers present themselves to the world.
Supported by a strong celebrity presence and memorable creative assets, the campaign helped elevate brand perception while maintaining relevance to everyday consumers. Every visual and communication element was designed to create a sense of glamour, confidence, and desirability without losing the accessibility that made the product popular in the first place. The result was a campaign that successfully blended functional credibility with aspirational appeal.
Industry
FMCG
Scope
Brand Campaigns
Film
Visual Identity
More Work
