SO KLIN SOFTENER

Rahasia Kelembutan

SO KLIN SOFTENER

Rahasia Kelembutan

Industry

FMCG

Scope

Brand Strategy
Film
Visual Identity
Packaging Design

We turned softness into an expression of care.

There is a quiet tenderness in the way we care for the people we love. It lives in the small, unseen gestures, a blanket tucked a little closer, a child's clothes made soft for the day ahead, the comfort we give without ever needing to be thanked. Rahasia Kelembutan, the secret of softness, was created in that spirit.

So Klin Softener leaves more than lasting fragrance behind. It leaves a gentleness you can feel against the skin, the soft, reassuring comfort of clothes cared for with love. We shaped the film, packaging, and Visual Identitys to hold that feeling, warm, tender, and unhurried, the quiet grace of a home where softness is simply another word for care. Because the gentlest gestures are often the ones that matter most, and the comfort we give to those we love is never a small thing at all.

Industry

FMCG

Scope

Brand Strategy
Film
Visual Identity
Packaging Design

We turned softness into an expression of care.

There is a quiet tenderness in the way we care for the people we love. It lives in the small, unseen gestures, a blanket tucked a little closer, a child's clothes made soft for the day ahead, the comfort we give without ever needing to be thanked. Rahasia Kelembutan, the secret of softness, was created in that spirit.

So Klin Softener leaves more than lasting fragrance behind. It leaves a gentleness you can feel against the skin, the soft, reassuring comfort of clothes cared for with love. We shaped the film, packaging, and Visual Identitys to hold that feeling, warm, tender, and unhurried, the quiet grace of a home where softness is simply another word for care. Because the gentlest gestures are often the ones that matter most, and the comfort we give to those we love is never a small thing at all.

We turned softness into an expression of care.

There is a quiet tenderness in the way we care for the people we love. It lives in the small, unseen gestures, a blanket tucked a little closer, a child's clothes made soft for the day ahead, the comfort we give without ever needing to be thanked. Rahasia Kelembutan, the secret of softness, was created in that spirit.

So Klin Softener leaves more than lasting fragrance behind. It leaves a gentleness you can feel against the skin, the soft, reassuring comfort of clothes cared for with love. We shaped the film, packaging, and Visual Identitys to hold that feeling, warm, tender, and unhurried, the quiet grace of a home where softness is simply another word for care. Because the gentlest gestures are often the ones that matter most, and the comfort we give to those we love is never a small thing at all.

Industry

FMCG

Scope

Brand Strategy
Film
Visual Identity
Packaging Design

More Work

More Work

More Work

© 1992–2026 JJ Group. All rights reserved.

© 1992–2026 JJ Group. All rights reserved.

© 1992–2026 JJ Group. All rights reserved.