KECAP SEDAAP
Kebanggan Keluarga Indonesia
KECAP SEDAAP
Kebanggan Keluarga Indonesia
Industry
FMCG
Scope
Brand Campaigns
Film
Visual Identity
We connected the spirit of Ramadan with the traditions people cherish most.
Ramadan is more than a season—it is a time when families gather more often, traditions are celebrated more deeply, and food becomes an important part of bringing people together. Kecap Sedaap entered these moments by positioning itself not simply as a cooking ingredient, but as a companion to the meals shared during sahur, iftar, and family gatherings throughout the holy month. The campaign focused on emotional relevance, connecting the brand with values of generosity, warmth, and togetherness that naturally resonate during Ramadan.
Through seasonal storytelling, culturally relevant visuals, and communication rooted in everyday family experiences, the campaign strengthened the emotional connection between the brand and its audience. Rather than focusing solely on product features, the campaign highlighted the role food plays in creating meaningful moments. The result was a stronger brand presence during one of Indonesia's most important cultural and commercial periods while reinforcing Kecap Sedaap as an essential ingredient for meals that bring people closer together.
We connected the spirit of Ramadan with the traditions people cherish most.
Ramadan is more than a season—it is a time when families gather more often, traditions are celebrated more deeply, and food becomes an important part of bringing people together. Kecap Sedaap entered these moments by positioning itself not simply as a cooking ingredient, but as a companion to the meals shared during sahur, iftar, and family gatherings throughout the holy month. The campaign focused on emotional relevance, connecting the brand with values of generosity, warmth, and togetherness that naturally resonate during Ramadan.
Through seasonal storytelling, culturally relevant visuals, and communication rooted in everyday family experiences, the campaign strengthened the emotional connection between the brand and its audience. Rather than focusing solely on product features, the campaign highlighted the role food plays in creating meaningful moments. The result was a stronger brand presence during one of Indonesia's most important cultural and commercial periods while reinforcing Kecap Sedaap as an essential ingredient for meals that bring people closer together.
Industry
FMCG
Scope
Brand Campaigns
Film
Visual Identity
We connected the spirit of Ramadan with the traditions people cherish most.
Ramadan is more than a season—it is a time when families gather more often, traditions are celebrated more deeply, and food becomes an important part of bringing people together. Kecap Sedaap entered these moments by positioning itself not simply as a cooking ingredient, but as a companion to the meals shared during sahur, iftar, and family gatherings throughout the holy month. The campaign focused on emotional relevance, connecting the brand with values of generosity, warmth, and togetherness that naturally resonate during Ramadan.
Through seasonal storytelling, culturally relevant visuals, and communication rooted in everyday family experiences, the campaign strengthened the emotional connection between the brand and its audience. Rather than focusing solely on product features, the campaign highlighted the role food plays in creating meaningful moments. The result was a stronger brand presence during one of Indonesia's most important cultural and commercial periods while reinforcing Kecap Sedaap as an essential ingredient for meals that bring people closer together.
Industry
FMCG
Scope
Brand Campaigns
Film
Visual Identity
More Work
