SO KLIN PERFUME COLLECTION
Sensasi Mencuci Dalam Parfum Mewah
SO KLIN PERFUME COLLECTION
Sensasi Mencuci Dalam Parfum Mewah
Industry
FMCG
Scope
TVC
Key Visual
Packaging Design
We are proud to won the pitch and be trusted to handle Neo Coffee’s integrated campaigns.
So Klin Liquid Perfume Collection was created for consumers who see fragrance as more than just a finishing touch. Through premium visuals, sophisticated scent cues, and aspirational storytelling, the campaign positioned laundry as part of a modern lifestyle where confidence begins with how you feel in your clothes. Every wash became an opportunity to enjoy a richer and longer-lasting fragrance experience.
Rather than competing on cleaning power alone, we focused on emotion, elegance, and personal expression. By bringing perfume-inspired luxury into everyday fabric care, the campaign elevated the category and strengthened the perception of So Klin as a brand that understands both performance and lifestyle aspirations.
We are proud to won the pitch and be trusted to handle Neo Coffee’s integrated campaigns.
So Klin Liquid Perfume Collection was created for consumers who see fragrance as more than just a finishing touch. Through premium visuals, sophisticated scent cues, and aspirational storytelling, the campaign positioned laundry as part of a modern lifestyle where confidence begins with how you feel in your clothes. Every wash became an opportunity to enjoy a richer and longer-lasting fragrance experience.
Rather than competing on cleaning power alone, we focused on emotion, elegance, and personal expression. By bringing perfume-inspired luxury into everyday fabric care, the campaign elevated the category and strengthened the perception of So Klin as a brand that understands both performance and lifestyle aspirations.
Industry
FMCG
Scope
TVC
Key Visual
Packaging Design
More Work
