FRESLY
Hadirkan Kesegaran Alami
FRESLY
Hadirkan Kesegaran Alami
Industry
FMCG
Scope
Film
Packaging Design
Visual Identity
We made freshness visible before the first sip.
Every drink in the aisle claims to be fresh. The word had stopped meaning anything.
So for Fresly we didn't say fresh. We showed it. Hadirkan Kesegaran Alami, "bring natural freshness," became a discipline of subtraction. Clean frames. Honest light. Nothing on the pack that didn't need to be there. The film, the packaging, and the Visual Identitys all followed one rule: if it doesn't feel like nature, cut it. The result looks as clean as the promise sounds. A brand you trust before the first sip, because freshness you can see is the only kind anyone believes.
Industry
FMCG
Scope
Film
Packaging Design
Visual Identity
We made freshness visible before the first sip.
Every drink in the aisle claims to be fresh. The word had stopped meaning anything.
So for Fresly we didn't say fresh. We showed it. Hadirkan Kesegaran Alami, "bring natural freshness," became a discipline of subtraction. Clean frames. Honest light. Nothing on the pack that didn't need to be there. The film, the packaging, and the Visual Identitys all followed one rule: if it doesn't feel like nature, cut it. The result looks as clean as the promise sounds. A brand you trust before the first sip, because freshness you can see is the only kind anyone believes.
We made freshness visible before the first sip.
Every drink in the aisle claims to be fresh. The word had stopped meaning anything.
So for Fresly we didn't say fresh. We showed it. Hadirkan Kesegaran Alami, "bring natural freshness," became a discipline of subtraction. Clean frames. Honest light. Nothing on the pack that didn't need to be there. The film, the packaging, and the Visual Identitys all followed one rule: if it doesn't feel like nature, cut it. The result looks as clean as the promise sounds. A brand you trust before the first sip, because freshness you can see is the only kind anyone believes.
Industry
FMCG
Scope
Film
Packaging Design
Visual Identity
More Work
