WIZZ
Stain Remover
WIZZ
Stain Remover
Industry
FMCG
Scope
Film
Packaging Design
Visual Identity
Verbal Identity
We repositioned stain removal as freedom, not functionality.
Every stain remover promises to be powerful. We went after something more useful, the freedom that power actually buys you. Because a stain was never just a mark on a shirt. It's grass from a game worth playing, sauce from a meal worth making, the evidence of a life that didn't hold back.
Stain Remover positioned Wizz as the reason you never have to. We built the film, packaging, and Visual Identities around one confident promise, bold, clear, and impossible to misread, that no stain is tough enough to make you think twice. We didn't dwell on the formula. We showed what it sets you free to do. Let the kids get messy. Let the day get real. Wizz handles the rest. Because the strongest thing a stain remover can give you isn't a clean shirt. It's the freedom to stop worrying about one.
Industry
FMCG
Scope
Film
Packaging Design
Visual Identity
Verbal Identity
We repositioned stain removal as freedom, not functionality.
Every stain remover promises to be powerful. We went after something more useful, the freedom that power actually buys you. Because a stain was never just a mark on a shirt. It's grass from a game worth playing, sauce from a meal worth making, the evidence of a life that didn't hold back.
Stain Remover positioned Wizz as the reason you never have to. We built the film, packaging, and Visual Identities around one confident promise, bold, clear, and impossible to misread, that no stain is tough enough to make you think twice. We didn't dwell on the formula. We showed what it sets you free to do. Let the kids get messy. Let the day get real. Wizz handles the rest. Because the strongest thing a stain remover can give you isn't a clean shirt. It's the freedom to stop worrying about one.
We repositioned stain removal as freedom, not functionality.
Every stain remover promises to be powerful. We went after something more useful, the freedom that power actually buys you. Because a stain was never just a mark on a shirt. It's grass from a game worth playing, sauce from a meal worth making, the evidence of a life that didn't hold back.
Stain Remover positioned Wizz as the reason you never have to. We built the film, packaging, and Visual Identities around one confident promise, bold, clear, and impossible to misread, that no stain is tough enough to make you think twice. We didn't dwell on the formula. We showed what it sets you free to do. Let the kids get messy. Let the day get real. Wizz handles the rest. Because the strongest thing a stain remover can give you isn't a clean shirt. It's the freedom to stop worrying about one.
Industry
FMCG
Scope
Film
Packaging Design
Visual Identity
Verbal Identity
More Work
