AJINOMOTO
Sajiku – Minyak Less Kriuk Yes
AJINOMOTO
Sajiku – Minyak Less Kriuk Yes
Industry
FMCG
Scope
Event Management
SLO Squad Community Development
Booth Design
Brand Activation
We transformed a product benefit into an activation people could experience firsthand.
Product claims are easy to say. Believing them is harder. For Sajiku, the challenge wasn't explaining that food could stay crispy with less oil. It was making people experience it for themselves. So we built SLO Squad around participation, creating an activation where consumers could see, taste, and prove the promise firsthand.
From interactive booths and product sampling to social engagement and on-ground experiences, every touchpoint was designed to make the campaign feel energetic, approachable, and impossible to ignore. Bright visuals, playful challenges, and direct product interaction turned a functional benefit into something memorable and shareable.
The result was more than awareness. SLO Squad transformed a product message into a brand experience, helping consumers connect with Sajiku through action rather than explanation. Because the strongest proof isn't what a brand says. It's what people experience themselves.
Industry
FMCG
Scope
Event Management
SLO Squad Community Development
Booth Design
Brand Activation
We transformed a product benefit into an activation people could experience firsthand.
Product claims are easy to say. Believing them is harder. For Sajiku, the challenge wasn't explaining that food could stay crispy with less oil. It was making people experience it for themselves. So we built SLO Squad around participation, creating an activation where consumers could see, taste, and prove the promise firsthand.
From interactive booths and product sampling to social engagement and on-ground experiences, every touchpoint was designed to make the campaign feel energetic, approachable, and impossible to ignore. Bright visuals, playful challenges, and direct product interaction turned a functional benefit into something memorable and shareable.
The result was more than awareness. SLO Squad transformed a product message into a brand experience, helping consumers connect with Sajiku through action rather than explanation. Because the strongest proof isn't what a brand says. It's what people experience themselves.
We transformed a product benefit into an activation people could experience firsthand.
Product claims are easy to say. Believing them is harder. For Sajiku, the challenge wasn't explaining that food could stay crispy with less oil. It was making people experience it for themselves. So we built SLO Squad around participation, creating an activation where consumers could see, taste, and prove the promise firsthand.
From interactive booths and product sampling to social engagement and on-ground experiences, every touchpoint was designed to make the campaign feel energetic, approachable, and impossible to ignore. Bright visuals, playful challenges, and direct product interaction turned a functional benefit into something memorable and shareable.
The result was more than awareness. SLO Squad transformed a product message into a brand experience, helping consumers connect with Sajiku through action rather than explanation. Because the strongest proof isn't what a brand says. It's what people experience themselves.
The shift to color
"One of the most recognized lifestyle coffee campaigns in the region."
Industry
FMCG
Scope
Event Management
SLO Squad Community Development
Booth Design
Brand Activation
More Work
