SO KLIN LIQUID
10X Protect
SO KLIN LIQUID
10X Protect
Industry
FMCG
Scope
TVC
Key Visual
Packaging Design
We transformed everyday laundry into lasting protection against odor and sweat.
Modern lifestyles demand more from fabric care than just cleanliness. With So Klin Liquid 10X Protect, the campaign focused on helping consumers stay confident throughout the day by protecting clothes from odor, sweat, and everyday wear. The communication highlighted performance that extends beyond the washing machine, delivering freshness that lasts through busy routines and active lifestyles.
Rather than talking only about cleaning power, we positioned the product as a daily confidence booster. Through clear product benefits and modern visual storytelling, the campaign reinforced the idea that great fabric care should not only clean clothes, but also help people feel fresh, comfortable, and ready for whatever the day brings.
We transformed everyday laundry into lasting protection against odor and sweat.
Modern lifestyles demand more from fabric care than just cleanliness. With So Klin Liquid 10X Protect, the campaign focused on helping consumers stay confident throughout the day by protecting clothes from odor, sweat, and everyday wear. The communication highlighted performance that extends beyond the washing machine, delivering freshness that lasts through busy routines and active lifestyles.
Rather than talking only about cleaning power, we positioned the product as a daily confidence booster. Through clear product benefits and modern visual storytelling, the campaign reinforced the idea that great fabric care should not only clean clothes, but also help people feel fresh, comfortable, and ready for whatever the day brings.
Industry
FMCG
Scope
TVC
Key Visual
Packaging Design
More Work
